Since 2016, Cask Thief has been a highly anticipated annual tradition, giving whiskey enthusiasts an exclusive opportunity to taste and take home rare, one-of-a-kind barrels straight from Stranahan’s Distillery. Each May, fans from gather to explore the distillery, enjoy curated tastings from six to seven limited-edition barrels, and experience live music, local food trucks, and immersive behind-the-scenes access.

Our team handles full production for the event, including booking live music, managing food trucks and on-site vendors, and ensuring every detail of the guest experience is seamless. Given the event consistently sells out, our marketing strategy focuses on driving structured ticket momentum rather than awareness. Using a multi-channel approach across Two Part’s channels, we create anticipation, reinforce exclusivity, and build urgency to support another successful sell-out—all without paid media.