In support of The Greenway Foundation, Two Parts worked to both draw attention to the South Platte River and create summer celebration that brought the fun, educated all, and fundraised for the cause. We dove right into naming strategy and landed on CROSSCURRENTS – a day-long, multi-stage music festival that honored the South Platte, Confluence Park and its neighboring communities. With CROSSCURRENTS came the opportunity to design a fun, water-inspired branding system, complete with custom gradients, wave elements, and modern typography. These elements were used throughout our marketing strategy, including organic and paid social media efforts, tangible marketing opportunities, and in our expansive signage plan. With our help on strategic talent booking, defining and executing an impressive layout, creating a fresh new brand, and big marketing efforts, we were able to raise thousands of dollars for The Greenway Foundation. CROSSCURRENTS has seamlessly asserted itself as being Denver’s best river festival and we already can’t wait for next year’s festival.