Each year, Stranahan's releases Snowflake, a one-of-a-kind American Single Malt crafted from a blend of rare cask finishes. No two releases are ever the same, and the growing anticipation has turned the drop into a must-experience event for whiskey enthusiasts.

What started as a bottle release has evolved into Snowflake Village, a full-scale celebration designed for the dedicated fans who arrive early and stay late. With live music, food trucks, cocktails, and interactive experiences, the village creates a festival-like atmosphere leading up to the highly anticipated Saturday morning release.

Two Parts was brought on to build Snowflake Village from the ground up, overseeing talent and vendor booking across music, food, and on-site experiences, as well as producing the bar program. Our team also handled marketing efforts, including email campaigns and organic social, and enhanced the event’s visual identity through signage and design to ensure a cohesive and immersive guest experience.