Snowmass Oktoberfest is the only authentic Oktoberfest celebration in the Aspen Valley, bringing traditional German culture to the mountains for a one-of-a-kind experience. In partnership with the German American Chamber of Commerce (GACC), the event features real German vendors, craft beers, hearty cuisine, live entertainment, and special performances—including a headline appearance by Manuela, the Oktoberfest Queen. Guests can enjoy a lively, festive atmosphere while experiencing the charm and tradition of a classic Oktoberfest in a breathtaking mountain setting.

Two Parts helped bring the event to life by managing production alongside GACC, curating vendors and entertainment, and ensuring an authentic experience. We also developed the event branding and executed a multi-channel marketing strategy to drive awareness and attendance, establishing Snowmass Oktoberfest as a must-visit autumn tradition in the region.