The Riverfront Park Community Foundation enlisted Two Parts to develop an event series meant to reignite the excitement of community gathering after 2020. We conceptualized ‘Riverfront Park Summer Sessions’ – a yearly series that brought thousands to the park for music, food, booze, and shopping.

We were able to craft a brand presence for the series that informed tangible and digital marketing materials, including a branded website, custom email campaigns, social media graphics, signage, and an asset toolkit for all participating partners. We relied exclusively on the Two Parts social and email channels to broadcast the event throughout the community, resulting in packed Summer Sessions at the park.

Each year, eventgoers have enjoyed live music from Denver’s incredible roster of local talent alongside national headliners, now spread across two full stages. Craft cans and cocktails from local breweries, distilleries, and cideries add to the experience, while a dedicated DJ stage—curated in partnership with the MCA—spotlights local DJs and brings an extra layer of energy. We transform the park into a vibrant gathering place for culture, hosting vendors, makers, and producers against the backdrop of Downtown Denver.